Seniors First
Brief:
  1. To design a complete corporate identity for Seniors First, a new seniors finance and reverse mortgage company.
  2. To produce all necessary collateral required for business operations; initially a logo, stationary, email signatures, a DL brochure and a website.
  3. Later a variety of advertisements and a 40 page booklet were required to compliment Seniors First marketing campaigns.
  4. HTML newsletters were also required to compliment these campaigns.
Approach
&
Solutions:
  1. illegal designed a logo with an established franchise feel as Seniors First intended to roll out its operations across Australia. It was considered important to convey the '1' strongly within the logo design.
  2. The website was designed with a 3 column layout for versatility in announcing marketing campaigns on the homepage.
  3. A new marketing device was required for the release of the booklet 'Reverse Mortgage Secrets'. An image of a shocked woman being told a secret was chosen primarily to compete for attention in a crowded advertising environment.
  4. HTML templates were produced that were identical to the original ads.