Medical Psychology Research Unit
| Brief: |
- To design a logo and stationary for the Medical Psychology Research Unit (MPRU) at the University of Sydney.
- To design two Decision Aids (DA) to help female cancer sufferers make treatment decisions.
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Approach
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Solutions: |
- illegal chose fresh greens and muted blues for the logo and Helvetica typefaces for easy alignment with existing MPRU collateral.
- The DA's required extensive design due to the variety of information being presented. Graphs, tables and break-out boxes added graphic variability to the layouts while vine-like leaves, superimposed on the pages themselves, added femininity and a necessary softness given the subject matter. Continuity between the two DAs was enhanced by a recolouring of the same cover image and the use of the Myriad Pro family of fonts.
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