Medical Psychology Research Unit
Brief:
  1. To design a logo and stationary for the Medical Psychology Research Unit (MPRU) at the University of Sydney.
  2. To design two Decision Aids (DA) to help female cancer sufferers make treatment decisions.
Approach
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Solutions:
  1. illegal chose fresh greens and muted blues for the logo and Helvetica typefaces for easy alignment with existing MPRU collateral.
  2. The DA's required extensive design due to the variety of information being presented. Graphs, tables and break-out boxes added graphic variability to the layouts while vine-like leaves, superimposed on the pages themselves, added femininity and a necessary softness given the subject matter. Continuity between the two DAs was enhanced by a recolouring of the same cover image and the use of the Myriad Pro family of fonts.